{"id":6151,"date":"2022-05-17T11:26:00","date_gmt":"2022-05-17T14:26:00","guid":{"rendered":"https:\/\/cmastartups.com.br\/?p=6151"},"modified":"2023-01-18T12:20:52","modified_gmt":"2023-01-18T15:20:52","slug":"as-startups-precisam-se-adequar-a-lgpd","status":"publish","type":"post","link":"https:\/\/blog.safie.com.br\/?p=6151","title":{"rendered":"As startups precisam se adequar \u00e0 LGPD?"},"content":{"rendered":"\n

Startups s\u00e3o novos modelos de neg\u00f3cios que prop\u00f5em inova\u00e7\u00e3o, seja ela disruptiva ou incremental, e est\u00e3o focadas em desenvolver o melhor produto poss\u00edvel.<\/p>\n\n\n\n

Tudo isso se inicia com o Minimum Viable Product (MVP)<\/em> \u2013 ou Produto M\u00ednimo Vi\u00e1vel, com custos bem reduzidos e ampla margem para adapta\u00e7\u00f5es<\/strong>.<\/p>\n\n\n\n

Esse \u00e9 o foco principal dessas empresas, mas ainda sim, \u00e9 imprescind\u00edvel que os fundadores estejam atentos \u00e0 seguran\u00e7a de dados da startup<\/strong>, principalmente por ser um neg\u00f3cio com base tecnol\u00f3gica.<\/p>\n\n\n\n

A LGPD j\u00e1 \u00e9 uma realidade no Brasil e no mundo<\/h2>\n\n\n\n

Antes de entrar em vigor, a Lei Geral de Prote\u00e7\u00e3o de Dados Pessoais – LGPD<\/strong> foi muito debatida e prorrogada diversas vezes.<\/p>\n\n\n\n

A lei j\u00e1 est\u00e1 em vigor, inclusive, j\u00e1 houve a primeira decis\u00e3o de busca e apreens\u00e3o com base nessa legisla\u00e7\u00e3o.<\/p>\n\n\n\n

Por isso, assim como as demais regula\u00e7\u00f5es que as startups v\u00e3o ter que encarar, desde a trabalhista at\u00e9 as espec\u00edficas de cada nicho de mercado,\u00a0os novos neg\u00f3cios t\u00eam que estar adequados \u00e0 LGPD<\/a><\/strong>.<\/p>\n\n\n\n

Programa de Governan\u00e7a em Privacidade n\u00e3o \u00e9 apenas para Big Techs<\/h2>\n\n\n\n

Startups e a adequa\u00e7\u00e3o \u00e0 LGPD, a preocupa\u00e7\u00e3o com a privacidade chamou aten\u00e7\u00e3o devido a diversas discuss\u00f5es envolvendo, principalmente, as Big Techs.<\/p>\n\n\n\n

Isso trouxe uma onda de regula\u00e7\u00f5es em privacidade, iniciando com a General Data Protection (GDPR), lei que regula o tratamento de dados pessoais na Uni\u00e3o Europeia<\/strong>, at\u00e9 outras ao redor do mundo.<\/p>\n\n\n\n

Esses casos maiores criaram a falsa sensa\u00e7\u00e3o de que apenas empresas desse porte deveriam se preocupar com privacidade e seguran\u00e7a de dados, n\u00e3o atingindo empresas menores e startups.<\/p>\n\n\n\n

Por\u00e9m, seguindo a tend\u00eancia europeia, o Brasil procurou regular o espa\u00e7o de coleta de dados, buscando a maior responsabilidade das empresas perante aos direitos individuais dos titulares de dados<\/strong>.<\/p>\n\n\n\n

Algo semelhante ocorreu no Brasil com o\u00a0C\u00f3digo de Defesa do Consumidor, que foi uma legisla\u00e7\u00e3o bastante garantista e protetiva.<\/p>\n\n\n\n

Cabe ressaltar que a lei brasileira possui forte influ\u00eancia da regula\u00e7\u00e3o europeia, o que traz benef\u00edcios \u00e0s startups que almejam expandir suas opera\u00e7\u00f5es internacionalmente<\/strong>, pois podem atender as demandas das duas legisla\u00e7\u00f5es. Assim, j\u00e1 temos os mecanismos jur\u00eddicos para que a sua startup esteja adequada \u00e0 LGPD.<\/p>\n\n\n\n

Startups e a adequa\u00e7\u00e3o \u00e0 LGPD: as vantagens competitivas de se adaptar no in\u00edcio<\/h2>\n\n\n\n

Startups s\u00e3o caracterizadas pelo seu baixo custo de opera\u00e7\u00e3o e escalabilidade.<\/p>\n\n\n\n

Com a adequa\u00e7\u00e3o \u00e0 LGPD logo no in\u00edcio, vem uma vantagem concorrencial perto de empresas que precisaram reestruturar suas opera\u00e7\u00f5es para atender os requisitos da lei.<\/p>\n\n\n\n

\u00c9 recomendado, para startups em fase de idea\u00e7\u00e3o,\u00a0que projetem sua base tecnol\u00f3gica\u00a0<\/strong>– seja um site ou aplicativo –\u00a0levando em considera\u00e7\u00e3o as diretrizes de privacidade e os direitos do titular previstos na LGPD<\/strong>.<\/p>\n\n\n\n

Assim, o momento ideal para aplicar o privacy by design<\/a><\/em>\u00a0\u00e9 justamente no in\u00edcio, em que a plataforma \u00e9 arquitetada e projetada para oferecer privacidade e seguran\u00e7a ao titular dos dados pessoais.<\/p>\n\n\n\n

Foco no crescimento: como a LGPD vai te ajudar (e muito!)<\/h2>\n\n\n\n

Ap\u00f3s o in\u00edcio das opera\u00e7\u00f5es e at\u00e9 mesmo antes dela, as startups buscam o t\u00e3o sonhado investimento anjo, com o objetivo de captar recursos para o seu crescimento.<\/p>\n\n\n\n

Com isso, muitos investidores analisam minuciosamente a condi\u00e7\u00e3o de cada startup, desde o time que comp\u00f5e at\u00e9 especificidades do nicho de mercado, passando principalmente pelas condi\u00e7\u00f5es regulat\u00f3rias,\u00a0que agora incluem a LGPD.<\/p>\n\n\n\n

Como as startups, no geral, possuem base tecnol\u00f3gica, a adequa\u00e7\u00e3o \u00e9 essencial para que a opera\u00e7\u00e3o seja segura para e para os titulares<\/strong>, tornando o interesse do investidor em aportar na startup ainda maior quando a empresa est\u00e1 adequada.<\/p>\n\n\n\n

Ou seja, a adequa\u00e7\u00e3o a LGPD pode ser, al\u00e9m de um diferencial competitivo, um fator determinante que vai garantir que o investidor escolha a sua startup para um aporte generoso, garantindo o seu desenvolvimento.<\/p>\n\n\n\n

Viu como a seguran\u00e7a e privacidade s\u00e3o importantes para a sua startup e a adequa\u00e7\u00e3o \u00e0 LGPD?<\/strong><\/p>\n\n\n\n

Sua startup precisa se adequar \u00e0 LGPD? Ficou com d\u00favidas sobre o assunto? Entre em contato com o nosso time aqui<\/a><\/strong>.<\/p>\n\n\n\n

\n","protected":false},"excerpt":{"rendered":"

Nesse artigo vamos te mostrar porque \u00e9 essencial que a sua startup, mesmo em fase de idea\u00e7\u00e3o, precisa estar atenta \u00e0s normas de prote\u00e7\u00e3o \u00e0 privacidade.<\/p>\n","protected":false},"author":5,"featured_media":8301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[45,88,92,137],"class_list":["post-6151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lgpd","tag-dados-pessoais","tag-juridico","tag-lgpd","tag-startups"],"yoast_head":"\nAs startups precisam se adequar \u00e0 LGPD? 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